The Influence Factors of Impulse Buying Online Behavior

被引：0
|
作者：
Dwita, Vidyarini [1 ]
Retsi [1 ]
机构：
[1] Univ Negeri Padang, Padang, Indonesia
来源：
PROCEEDINGS OF THE THIRD PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2019) | 2019年 / 97卷
关键词：
impulse buying behavior; impulse buying online; hedonic motivation; online store; sales promotion; PERSONALITY; CONSUMERS; MODEL;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The purpose of this study is to examine the relationship between between hedonic shopping motivation, online store beliefs, sales promotion and impulse buying online of fashion products. A total of 151 questionnaires were collected to test with multiple regression analysis. The study sample includes students of Economic Faculty at Universitas Negeri Padang who have experienced impulse buying online via social media. The results imply that hedonic shopping motivation, online store beliefs, and sales promotion significant influence on impulse buying online.
引用
收藏
页码：720 / 725
页数：6
相关论文
共 50 条
  • [1] Influence of promotional factors on online impulse buying: exploring the mediating role of impulse buying tendency
    Kathuria, Aastha
    Bakshi, Apurva
    CURRENT PSYCHOLOGY, 2024, 43 (44) : 34035 - 34051
  • [2] Influence of hedonic and utilitarian motivation on impulse and rational buying behavior in online shopping
    Rajan, K. Arul
    JOURNAL OF STATISTICS & MANAGEMENT SYSTEMS, 2020, 23 (02): : 419 - 429
  • [3] THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION ON ONLINE IMPULSE BUYING BEHAVIOR IN THE FASHION INDUSTRY
    Mashilo, Lerato S.
    Dalziel, Riane Dalziel
    Redda, Ephrem Habtemichael
    INNOVATIVE MARKETING, 2025, 21 (01)
  • [4] Unveiling the dynamics that shape online impulse buying behavior
    Kathuria, Aastha
    Bakshi, Apurva
    JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2024,
  • [5] Online antecedents for young consumers' impulse buying behavior
    Nyrhinen, Jussi
    Sirola, Anu
    Koskelainen, Tiina
    Munnukka, Juha
    Wilska, Terhi-Anna
    COMPUTERS IN HUMAN BEHAVIOR, 2024, 153
  • [6] An Empirical Study of Impulse Buying Behavior in Online Bookstores
    Muruganantham, G.
    Bhakat, Ravi Shankar
    INTERNATIONAL JOURNAL OF ONLINE MARKETING, 2013, 3 (03) : 1 - 17
  • [7] Factors influencing impulse buying during an online purchase
    Jeffrey S.A.
    Hodge R.
    Electron. Commer. Res., 2007, 3-4 (367-379): : 367 - 379
  • [8] Factors Affecting Impulse Buying Behavior of Consumers
    Rodrigues, Rosa Isabel
    Lopes, Paula
    Varela, Miguel
    FRONTIERS IN PSYCHOLOGY, 2021, 12
  • [9] EVALUATING THE EFFECTS OF LIFE SATISFACTION ON IMPULSE BUYING BEHAVIOR IN TERMS OF ONLINE BUYING
    Ata, Serhat
    Sezer, Abdulaziz
    MARKETING AND MANAGEMENT OF INNOVATIONS, 2021, (01): : 38 - 55
  • [10] Online reviews and impulse buying behavior: the role of browsing and impulsiveness
    Zhang, Kem Z. K.
    Xu, Haiqin
    Zhao, Sesia
    Yu, Yugang
    INTERNET RESEARCH, 2018, 28 (03) : 522 - 543
12345