Improvement of Innovation Management through the Enlargement of Idea Sources

The capacity of innovation and creative performance have become a major stake for the success of companies. Today companies act in an environment which is more competitive and complex than ever before. Thus, to succeed in the global market, it is necessary to combine customer needs, productivity and competitiveness in the development of new product innovations. To this aim, innovation management has to leverage idea generation and capitalization. This paper investigates the importance of idea generation and idea sources in innovation management. A case study which links these theoretical principles with industry experiences shows that the enlargement of idea sources can boost innovation power.