Effects of alcohol portrayals in movies on actual alcohol consumption: an observational experimental study

被引：38

作者：

Koordeman, Renske ^{[1
]}

Anschutz, Doeschka J. ^{[1
]}

van Baaren, Rick B. ^{[1
]}

Engels, Rutger C. M. E. ^{[1
]}

机构：

[1] Radboud Univ Nijmegen, Inst Behav Sci, NL-6500 HE Nijmegen, Netherlands

来源：

ADDICTION | 2011年 / 106卷 / 03期

关键词：

Alcohol; media; movie; sex differences; ADOLESCENT ALCOHOL; ATTENTIONAL BIAS; CUE-REACTIVITY; YOUNG-ADULTS; DRINKING; TELEVISION; EXPOSURE; BEHAVIOR; SMOKING; MEDIA;

D O I：

10.1111/j.1360-0443.2010.03224.x

中图分类号：

R194 [卫生标准、卫生检查、医药管理];

学科分类号：

摘要：

Aims This study uses an experimental design to assess the effects of movie alcohol portrayal on alcohol consumption of young adults while watching a movie. Gender, weekly alcohol use and identification with the movie actor/character were assessed as moderators. Design A two (sex) x two (movie: alcohol or no portrayal of alcohol) between-subject design was used. Setting Participants watched a contemporary movie in a semi-naturalistic living room setting. Participants A total of 122 same-sex, young adult dyads (ages 18-29 years) participated in the experiment. Measurements Their actual alcohol consumption while watching was examined. A multivariate regression analysis was used to examine the effects of the movie condition on alcohol consumption. Findings Assignment to movie alcohol increased alcohol consumption during the movie for men but not women. Identification and weekly alcohol consumption did not moderate the relation between movie condition and alcohol consumption. Conclusions Viewing a movie with alcohol portrayal can lead to higher alcohol consumption in young men while watching the movie.

引用

页码：547 / 554

页数：8

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