The Effects of Trust on Policyholders' Purchase Intentions in an Online Insurance Platform

被引：10

作者：

Luo, Chuan ^{[1
,2
]}

Chen, Qi ^{[1
]}

Zhang, Yun ^{[1
,3
]}

Xu, Yun ^{[1
]}

机构：

[1] Southwestern Univ Finance & Econ, Sch Econ Informat Engn, Chengdu, Sichuan, Peoples R China

[2] Southwestern Univ Finance & Econ, Collaborat Innovat Ctr Innovat & Regulat Internet, Chengdu, Sichuan, Peoples R China

[3] Southwestern Univ Finance & Econ, Lab Financial Intelligence & Financial Engn, Chengdu, Sichuan, Peoples R China

来源：

EMERGING MARKETS FINANCE AND TRADE | 2021年 / 57卷 / 15期

关键词：

Online insurance; trust belief; third-party online insurance platform; purchase intention; EXCHANGE RELATIONSHIPS; CONTINUANCE INTENTION; ELECTRONIC COMMERCE; CONSUMER TRUST; MODEL; RISK; UNCERTAINTY;

D O I：

10.1080/1540496X.2019.1695122

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates the three dimensions of trust belief on policyholders' purchase intentions in a third-party online insurance platform. Extending existing studies, we further explore the antecedent factors of trust. We collected 332 samples from the insurance platform Zuihuibao. The results show that two dimensions of trust belief, ability and integrity, can significantly affect policyholders' purchase intentions. Additionally, reputation, system quality, cooperation, financial risk and benefit serve as crucial antecedent factors that affect policyholders' trust beliefs. The theoretical contributions and practical implications are discussed based upon the findings.

引用

页码：4167 / 4184

页数：18

共 38 条

[1]

[Anonymous], 2019, EPIGENETICS-US, DOI DOI 10.1080/15592294.2019.1700032

[2] A holistic understanding of the prospects of financial loss to enhance shopper's trust to search, recommend, speak positive and frequently visit an online shop [J].

Bashir, Shahid ;

Anwar, Saiqa ;

Awan, Zohaib ;

Qureshi, Tariq Waheed ;

Memon, Abdul Basit .

JOURNAL OF RETAILING AND CONSUMER SERVICES, 2018, 42 :169-174

[3] Understanding mobile payment users' continuance intention: a trust transfer perspective [J].

Cao, Xiongfei ;

Yu, Lingling ;

Liu, Zhiying ;

Gong, Mingchuan ;

Adeel, Luqman .

INTERNET RESEARCH, 2018, 28 (02) :456-476

[4] User trust in social networking services: A comparison of Facebook and Linkedln [J].

Chang, Shuchih Ernest ;

Liu, Anne Yenching ;

Shen, Wei Cheng .

COMPUTERS IN HUMAN BEHAVIOR, 2017, 69 :207-217

[5]

CHENG H, 2019, EMERG MARK FINANC TR, P1

[6] The DeLone and McLean model of information systems success: a ten-year update [J].

DeLone, WH ;

McLean, ER .

JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 2003, 19 (04) :9-30

[7] EVALUATING STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR [J].

FORNELL, C ;

LARCKER, DF .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) :39-50

[8] Trust and TAM in online shopping: An integrated model [J].

Gefen, D ;

Karahanna, E ;

Straub, DW .

MIS QUARTERLY, 2003, 27 (01) :51-90

[9] The mediating role of consumer trust in an online merchant in predicting purchase intention [J].

Hong, Ilyoo B. ;

Cha, Hoon S. .

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2013, 33 (06) :927-939

[10] Understanding the Different Influences of Online Trust on Loyalty by Risk Takers and Avoiders [J].

Hwang, Yujong .

INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, 2014, 30 (12) :977-984

← 1 2 3 4 →