The present study was designed to study the effect of different growing media (formed on volume basis with soil, sand, FYM, vermi compost, coco peat and rice husk) on the vegetative growth, yield and quality of Gerbera cv. Zingaro at Net House, College Nursery, N. M. College of Agriculture, Navsari Agricultural University, Navsari. The results indicated that the different growing media had significant effect on most of the vegetative growth characteristics, flowering and flowering parameters. Maximum number of healthy growing leaves per plant, leaf length and breadth and plant spread were recorded in treatment T-6 [Coco peat : Rice husk : Vermi compost (1:2:1) v/v]. Minimum days required for bud initiation was recorded in treatment T-9 [Rice husk : FYM (1:1) v/v], it was at par with T-7 [Coco peat : FYM (1:1) v/v]. Days to first flowering were recorded minimum in treatment T-7 [Coco peat: FYM (1:1) v/v]. Maximum number of flowers per plant was recorded in treatment T-8 [Coco peat: Vermi (1:1) v/v] however it was at par with T-6 [Coco peat: Rice husk: Vermi compost (1:2:1) v/v]. Longevity of flower in situ as well as the vase life were recorded maximum in treatment T-7 [Coco peat : FYM (1:1) v/v]. Economics of different treatments revealed that the maximum benefit cost ratio (1.22:1) was observed in T-5 [Coco peat : Rice husk : FYM (1:2:1) v/v] followed by T-10 [Rice husk : Vermi compost (1:1) v/v]. It can be recommended that to produce high quality of gerbera plants for different decorative purposes in landscaping and commercial cut flower production, a mixture of Coco peat : Rice husk : FYM (1:2:1) v/v is most economical.
