Marketing Strategies of Lenovo

On Mar 26, 2004 Lenovo group signed the agreement with international Olympic committee for cooperation and announced to be the TOP international partner. Lenovo group is the first Chinese company got the qualification. Sport has a long history, but it is not so long to use it as modern marketing tools. This thesis aims at analyzing the marketing format doing marketing by using sports as the carrier and Lenovo group's cases that take part in sports marketing. It expects to find some strategy and operation mind for sports marketing and help companies to make better use of sports as a big arena and fully bring ability into play, set up high standard sports marketing system and thus point out for China companies a successful road to the world. Sport marketing can make enterprises improve the reputations of them and their products, increase their sales, gain victories in the competition, and get more shares in the market. Conform to a series of marketing principles and operate under the good conditions, can they succeed.