Trademarks in branding: Legal issues and commercial practices INTRODUCTION

被引：12
作者：
Saiz, Patricio [1 ]
Castro, Rafael [1 ]
机构：
[1] Autonomous Univ Madrid, Dept Econ Anal Econ Theory & Econ Hist, Madrid, Spain
来源：
BUSINESS HISTORY | 2018年 / 60卷 / 08期
关键词：
Trademarks; branding; intellectual property rights; business history; FOREIGN TRADEMARKS; INTELLECTUAL PROPERTY; DEVELOPING-COUNTRIES; QUALITY UNCERTAINTY; SERVICE MARKS; UNITED-STATES; INNOVATION; PROTECTION; KNOWLEDGE; PATENTS;
D O I：
10.1080/00076791.2018.1497765
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The call for a special symposium on 'The Brand and Its History' has led to two journal issues that focus on trademarks and brands, respectively. This issue is devoted to trademarks, the more concrete, well-documented, and measurable aspect of brands. This editorial introduces trademark studies; summarises previous contributions from economic, legal, business, and historical literature; provides a short overview of the topics and findings of the seven articles included in this issue; and reflects on further research.
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页码：1103 / 1124
页数：22
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