Revenue-sharing Contract of Perishable Product's Supply Chain With Effort Dependent Demand and Return

A supply chain consisting of a manufacturer and a retailer was considered in the paper, on the premise of retailer's effort dependent demand and false return, the mathematical models of revenue-sharing contract with sales effort effects were established, and the impact of effort factor on supply chain coordination was analyzed. Through studies on traditional revenue-sharing contract, the reasons of difficulty in supply chain coordination were explained, further pointing out that revenue-sharing contract based on rebate and penalty can carry out perishable product's supply chain coordination, and then parameter method for optimal contract is proposed. Finally, a numerical example was given to illustrate the model and the solution process.