The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers

被引：98

作者：

Kukar-Kinney, Monika ^{[1
]}

Ridgway, Nancy M. ^{[1
]}

Monroe, Kent B. ^{[1
,2
]}

机构：

[1] Univ Richmond, Robins Sch Business, Dept Mkt, Richmond, VA 23173 USA

[2] Univ Illinois, Urbana, IL 61801 USA

来源：

JOURNAL OF RETAILING | 2012年 / 88卷 / 01期

关键词：

Compulsive buying; Price knowledge; Price consciousness; Brand preferences; Purchase behavior; CONSUMER; KNOWLEDGE; CONSCIOUSNESS; PERCEPTIONS; ORIENTATION; JUDGMENTS; SEARCH; LEVEL;

D O I：

10.1016/j.jretai.2011.02.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present research examines the relationship between consumers' tendencies to buy compulsively and their response to price based on a survey of customers of an Internet clothing retailer. The research findings suggest that compulsive buyers possess greater knowledge of store prices and are more brand conscious and prestige sensitive in comparison with non-compulsive buyers. Moreover, compulsive buyers derive greater transaction value from price promotions and are more price conscious and sale prone than non-compulsive buyers. (C) 2011 New York University. Published by Elsevier Inc. All rights reserved.

引用

页码：63 / 71

页数：9

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