Transformations: social marketing and social change - macro, meso and micro perspectives

被引：4

作者：

Brennan, Linda ^{[1
]}

Fry, Marie-Louise ^{[2
]}

机构：

[1] RMIT Univ, Sch Media & Commun, Melbourne, Vic, Australia

[2] Griffith Univ, Dept Mkt, Brisbane, Qld, Australia

来源：

JOURNAL OF SOCIAL MARKETING | 2016年 / 6卷 / 03期

关键词：

D O I：

10.1108/JSOCM-05-2016-0025

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：214 / 218

页数：5

共 9 条

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