An analysis of carriers' selection criteria when choosing container terminals in Pakistan

This paper presents the results of an empirical study conducted by distributing questionnaires to shipping agents working for foreign principals in Karachi, Pakistan. In Part A of the questionnaire, respondents gave a score reflecting the importance of 13 factors affecting terminal selection. Their responses indicate that service quality, loading/discharging rate and handling charges are the most important selection factors. A linear model is developed in which the dependent variable is total stay (in hours). The independent variables are vessel type, vessel size, total TEUs (twenty-foot equivalent units), vessel frequency and past visits of the shipping line. All the coefficients are significant. In the second section (that is, Part B of the questionnaire), respondents gave scores reflecting the quality of different attributes and how they affect the attractiveness of four specific container terminals. One-way ANOVA was used to test whether respondents have significant opinion differences. The result indicated that respondents do differ in opinions. Moreover, factor analysis of the aggregate data produced two factors with strong loading of six attributes in one factor and two attributes in the second.