Sentiment Analysis of Twitter in Tourism Destinations

被引:0
作者
Perez Cabanero, Carmen [1 ]
Bigne, Enrique [1 ]
Ruiz, Carla [1 ]
Carlos Cuenca, Antonio [1 ]
机构
[1] Univ Valencia, Dept Mkt, Valencia, Spain
来源
3RD INTERNATIONAL CONFERENCE ON ADVANCED RESEARCH METHODS AND ANALYTICS (CARMA 2020) | 2020年
关键词
Twitter; eWOM; tourism; sentiment analysis; SOCIAL MEDIA;
D O I
10.4995/CARMA2020.2020.11621
中图分类号
F [经济];
学科分类号
02 ;
摘要
Given the importance of electronic word of mouth (eWOM), this paper analyses the content of messages generated by users related to a tourist destination and shared through Twitter. We propose three research questions regarding eWOM behaviour in Twitter focused on the expertise of the reviewer, sentiment analysis of a tweet and its content. In order to address those research questions we carry out text mining analysis by retrieving existing information on Twitter (over 1500 tweets) regarding to Venice as a tourist destination.
引用
收藏
页码:181 / 189
页数:9
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