ESCALATION OF COMMITMENT: WHEN TO STAY THE COURSE?

被引：31
作者：
Drummond, Helga [1 ]
机构：
[1] Univ Liverpool, Management Sch, Liverpool L69 3BX, Merseyside, England
来源：
ACADEMY OF MANAGEMENT PERSPECTIVES | 2014年 / 28卷 / 04期
关键词：
SUNK COSTS; DECISION-MAKING; PROSPECT-THEORY; DE-ESCALATION; CHOSEN COURSE; BIG MUDDY; RISK; DETERMINANTS; UNCERTAINTY; PERSPECTIVE;
D O I：
10.5465/amp.2013.0039
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
When an important venture seems to unravel, decision makers may face a dilemma. Do they persist and risk becoming caught up in a spiral of escalating commitment, or "apply the brakes" when they may be within an ace of success? Escalation of commitment is thought to be a ubiquitous and costly mistake. Yet sometimes organizations should "press on the accelerator" and stay the course despite adversity. This paper explores what might drive organizations to erroneously abandon a potentially successful venture.
引用
收藏
页码：430 / 446
页数：17
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