MODELING USE CONTINUANCE BEHAVIOR IN MICROBLOGGING SERVICES: THE CASE OF TWITTER

被引：1

作者：

Barnes, Stuart J. ^{[1
]}

Boehringer, Martin ^{[2
]}

机构：

[1] Univ E Anglia, Norwich NR9 4DE, Norfolk, England

[2] Tech Univ Chemnitz, D-09107 Chemnitz, Germany

来源：

JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2011年 / 51卷 / 04期

关键词：

microblogging; microblogs; continuance; critical mass; habit; Twitter; PERCEIVED CRITICAL MASS; INFORMATION-TECHNOLOGY; POWER; ADOPTION; HABIT;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The most popular microblogging service, Twitter, has established a large user base, in spite of numerous criticisms. This study aims to examine why this is the case. In particular, the study develops a model of microblogging use continuance based on theories of continuance, habit and critical mass. The model is then tested via a Web survey of Twitter users and PLS path modeling. The results suggest that continued use intention is strongly determined by perceived usefulness, satisfaction and habit (R-2=0.454). The paper rounds off with conclusions and implications for future research and practice in this very new area of inquiry.

引用

页码：1 / 10

页数：10

共 50 条

[41] Effect of gratification on user attitude and continuance use of mobile payment services: a developing country context
Alhassan M.D.
Kolog E.A.
Boateng R.
Journal of Systems and Information Technology, 2020, 22 (04) : 353 - 380
[42] Determinants of continuance intention to use the smartphone banking services An extension to the expectation-confirmation model
Susanto, Aries
Chang, Younghoon
Ha, Youngwook
INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2016, 116 (03) : 508 - 525
[43] @FasAmazonas: a case study on the use of the Twitter micro blog
Gomes Junior, Jonas da Silva
Carvalho Levy, Denize Piccolotto
REVISTA MEDIACAO, 2012, 14 (14): : 13 - 28
[44] THE USE OF TWITTER IN BRANDING: THE CASE OF THE UNIVERSITY OF THE FREE STATE
Snyman, Annette
Mulder, Dalme
COMMUNITAS, 2014, 19 (01): : 156 - 174
[45] Sentiment Analysis of Twitter Messages: Demonetization a Use Case
Kumar, Niharika
2017 2ND INTERNATIONAL CONFERENCE ON COMPUTATIONAL SYSTEMS AND INFORMATION TECHNOLOGY FOR SUSTAINABLE SOLUTION (CSITSS-2017), 2017, : 82 - 86
[46] A Twitter Data Credibility FrameworkHurricane Harvey as a Use Case
Yang, Jingchao
Yu, Manzhu
Qin, Han
Lu, Mingyue
Yang, Chaowei
ISPRS INTERNATIONAL JOURNAL OF GEO-INFORMATION, 2019, 8 (03)
[47] #READINESS: ARE PEOPLE READY TO USE TWITTER FOR HEALTH BEHAVIOR CHANGE?
Locke, Sean R.
Brawley, Larry R.
ANNALS OF BEHAVIORAL MEDICINE, 2014, 47 : S90 - S90
[48] Marketing Strategies in the use of Twitter. Cinepolis case
De Oca Lopez, Juan Carlos Montes
Sandoval-Almazan, Rodrigo
Flores, Maria Del Rosario Demuner
AMCIS 2013 PROCEEDINGS, 2013,
[49] Identification of critical quality dimensions for continuance intention in mHealth services: Case study of onecare service
Kim, Ki-Hun
Kim, Kwang-Jae
Lee, Dae-Ho
Kim, Min-Geun
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2019, 46 : 187 - 197
[50] Modeling the Continuance Intention to Use Automated Writing Evaluation Among Chinese EFL Learners
Li, Rui
SAGE OPEN, 2021, 11 (04):

← 1 2 3 4 5 →