MODELING USE CONTINUANCE BEHAVIOR IN MICROBLOGGING SERVICES: THE CASE OF TWITTER

被引：1
|
作者：
Barnes, Stuart J. [1 ]
Boehringer, Martin [2 ]
机构：
[1] Univ E Anglia, Norwich NR9 4DE, Norfolk, England
[2] Tech Univ Chemnitz, D-09107 Chemnitz, Germany
来源：
JOURNAL OF COMPUTER INFORMATION SYSTEMS | 2011年 / 51卷 / 04期
关键词：
microblogging; microblogs; continuance; critical mass; habit; Twitter; PERCEIVED CRITICAL MASS; INFORMATION-TECHNOLOGY; POWER; ADOPTION; HABIT;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The most popular microblogging service, Twitter, has established a large user base, in spite of numerous criticisms. This study aims to examine why this is the case. In particular, the study develops a model of microblogging use continuance based on theories of continuance, habit and critical mass. The model is then tested via a Web survey of Twitter users and PLS path modeling. The results suggest that continued use intention is strongly determined by perceived usefulness, satisfaction and habit (R-2=0.454). The paper rounds off with conclusions and implications for future research and practice in this very new area of inquiry.
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页码：1 / 10
页数：10
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