Facebook drives behavior of passive households in stock markets

被引：22

作者：

Siikanen, Milla ^{[1
]}

Baltakys, Kestutis ^{[1
]}

Kanniainen, Juho ^{[1
]}

Vatrapu, Ravi ^{[2
,3
]}

Mukkamala, Raghava ^{[2
,3
]}

Hussain, Abid ^{[2
]}

机构：

[1] Tampere Univ Technol, Lab Ind & Informat Management, DARE Business Data Res Grp, Tampere, Finland

[2] Copenhagen Business Sch, Ctr Business Data Analyt, Copenhagen, Denmark

[3] Westerdals Oslo Sch Arts Commun & Technol, Oslo, Norway

来源：

FINANCE RESEARCH LETTERS | 2018年 / 27卷

关键词：

Investor behavior; Social media; Stock markets; Investor sophistication; Decision making; LIMIT ORDER BOOKS; SENTIMENT; INVESTORS; LIQUIDITY; NEWS;

D O I：

10.1016/j.frl.2018.03.020

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

Recent studies using data on social media and stock markets have mainly focused on predicting stock returns. Instead of predicting stock price movements, we examine the relation between Facebook data and investors' decision making in stock markets with a unique data on investors' transactions on Nokia. We find that the decisions to buy versus sell are associated with Facebook data especially for passive households and for nonprofit organizations. At the same time, it seems that more sophisticated investors financial and insurance institutions are behaving independently from Facebook activities.

引用

页码：208 / 213

页数：6

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