Analysis of Demand for Long-Term Care Insurance in Zhejiang Province

With China entering the aging society, family structure is miniaturizing and empty-nest families are increasing, which leads to changing the traditional model of family pension, and the demand for professional care of elderly people is growing. The risk of long-term care has become an important social risk. This paper elaborates the necessity of implementing the long-term care insurance from view of the current situation of aging in Zhejiang province. Meanwhile, for the situation of not so many types of long-term care insurance and the sales volume is limited in insurance markets, the paper analyzes the factors of affecting the demand for long-term care insurance, and some suggests are proposed.