How Listed Companies Implement Sustainable Development Strategy in Environmental Protection

In order to explore how listed companies involving in the environmental protection can get sustainable development in the competition, this paper adopts case analysis method. Through selecting the Capital Group share Ltd. Co. in Shanghai stock exchange of China a share market, this paper figures out problems and puts forward countermeasures by analyzing the annual report and other information. Through the analysis of the problems, it's finally concluded that listed companies involving in the environmental protection still face huge challenges while their development ushered in a lot of opportunities, such as lack of funds and technical support. Therefore, it's necessary to strengthen independent innovation with support of the state. The product image of listed companies involving in environmental protection is not quite beautiful, so it's imperative to focus on the brand image promotion. The brand must be supported by core competitiveness. In addition, this enterprise calls for a huge and long investment, which needs the support of the financial industry. Finally, it's necessary to strengthen the cooperation between the media and research institutes in order to expand the market and obtain social recognition, thus cultivating an image and attracting talents.