Understanding the Spatiotemporal Variation of High-Efficiency Ride-Hailing Orders: A Case Study of Haikou, China

Understanding the spatiotemporal variation of high-efficiency ride-hailing orders (HROs) is helpful for transportation network companies (TNCs) to balance the income of drivers through reasonable order dispatch, and to alleviate the imbalance between supply and demand by improving the pricing mechanism, so as to promote the sustainable and healthy development of the ride-hailing industry and urban transportation. From the perspective of TNCs for order management, this study investigates the spatiotemporal variation of HROs and common ride-hailing orders (CROs) for ride-hailing services using the trip data of Didi Chuxing in Haikou, China. Ordinary least squares (OLS) and geographically weighted regression (GWR) models are established to examine the factors that affect the densities of HROs and CROs during different time periods, such as morning, evening, afternoon and night, with considering various built environment variables. The OLS models show that factors including road density, average travel time rate, companies and enterprises and transportation facilities have significant impacts on HROs and CROs for most periods. The results of the GWR models are consistent with the global regression results and show the local effects of the built environment on HROs and CROs in different regions.