Communications in Cyberspace: Designs Features

The intensive development of cyberspace regarding the requirements of developing and improving the quality of communication, requires the emergence of some new tools in order to form (certain) communication strategies. In this article the authors describe the various aspects of building an effective communication strategy in cyberspace. The research purpose was to explore a set of design tools for effective communication strategies in cyberspace. The authors propose a new approach to assessing the prospects of development of cyberspace based on the research presented in the works of D.Burt,A. Kleiner, J.P.Nicholas, et al. As a result, the following research identified key features common to all online resources: a lack of emphasis on building effective communication strategies of online resources (web-sites, web-pages, networking communities) for interaction with users. This reduces the effectiveness of communication, and poses the problem of low satisfaction within society regarding the results of the interaction with the online resource. Low efficiency is manifested in the form of reduced financial stability of the resource, its popularity with users and decreased satisfaction in communication. For increasing the level of effectiveness of communications in the cyberspace the authors suggest a set of tools that allow you to perform data analysis to assess the effectiveness of engagement strategies, as well as to undertake measures to improve the characteristics of the resource, and adjust its "behavior" with a view to an increase of efficiency.