Research on Personalized Recommendation Optimization of E-commerce System Based on Customer Trade Behaviour Data

被引：0

作者：

Jiao, Ming-hai ^{[1
]}

Chen, Xiao-fang ^{[2
]}

Sue, Zhong-hai ^{[2
]}

Chen, Xu ^{[2
]}

机构：

[1] Northeastern Univ, Sch Comp Sci & Engn, Shenyang 110819, Peoples R China

[2] Northeastern Univ, Sch Business Adm, Shenyang 110819, Peoples R China

来源：

PROCEEDINGS OF THE 28TH CHINESE CONTROL AND DECISION CONFERENCE (2016 CCDC) | 2016年

关键词：

Personalized recommendation; Text mining; Fuzzy evaluation; Electronic commerce;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The mode that people consume on the shopping website gets more and more popular, it contributes the economic value in modern society. But it carries a series of problems to the consumers, such that the users can choose the expected product hardly. The paper mainly presents the fuzzy theory to deal with the users' behaviour data, and the trade comment text data is mainly classified by semantic quantitative analysis. A whole personalized recommendation model is built, and proposed evaluation and optimization function are applied to improve the accuracy of recommendation system with case study. Finally, the customer satisfaction function is better verified by radar chart.

引用

页码：6506 / 6511

页数：6

共 17 条

[1]

[Anonymous], 2011, Proceedings of the fifth ACM conference on Recommender systems, DOI [10.1145/2043932.2043951, DOI 10.1145/2043932.2043951]

[2] An Efficient CRM-Data Mining Framework for the Prediction of Customer Behaviour [J].

Bahari, Femina T. ;

Elayidom, Sudheep M. .

PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON INFORMATION AND COMMUNICATION TECHNOLOGIES, ICICT 2014, 2015, 46 :725-731

[3]

[陈昌孝 Chen Changxiao], 2014, [电波科学学报, Chinese Journal of Radio Science], V29, P260

[4]

[樊治平 FAN Zhiping], 2006, [情报科学, Information Science], V24, P17

[5] Customer behavior in electronic commerce: The moderating effect of e-purchasing experience [J].

Hernandez, Blanca ;

Jimenez, Julio ;

Jose Martin, M. .

JOURNAL OF BUSINESS RESEARCH, 2010, 63 (9-10) :964-971

[6] The impact of customer buying behavior on the optimal allocation decisions [J].

Kim, Sang-Won .

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2015, 163 :71-88

[7]

Kokkinou A, 2011, WINT SIMUL C PROC, P683, DOI 10.1109/WSC.2011.6147796

[8]

LEE S., 2013, Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication, P901, DOI [10.1145/2494091.2497344, DOI 10.1145/2494091.2497344]

[9] Optimal versioning strategy for information products with behavior-based utility function of heterogeneous customers [J].

Li, Minqiang ;

Feng, Haiyang ;

Chen, Fuzan ;

Kou, Jisong .

COMPUTERS & OPERATIONS RESEARCH, 2013, 40 (10) :2374-2386

[10]

Luan B. G., 2008, AUTOMOBILE TECHNOLOG, P37

← 1 2 →