Customer Insights that Matter

被引：4

作者：

Barwise, Patrick ^{[1
]}

Meehan, Sean ^{[2
]}

机构：

[1] London Business Sch, London, England

[2] IMD, Lausanne, Switzerland

来源：

JOURNAL OF ADVERTISING RESEARCH | 2011年 / 51卷 / 02期

关键词：

D O I：

10.2501/JAR-51-2-342-344

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this article, Barwise and Meehan offer a practical framework to help companies achieve long-term organic profit growth. The focus is on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences and a strong brand.

引用

页码：342 / 344

页数：3