The Perceived Destination Image of Hong Kong on Ctrip.com

被引：80

作者：

Leung, Daniel ^{[1
]}

Law, Rob ^{[1
]}

Lee, Hee Andy ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2011年 / 13卷 / 02期

关键词：

online reviews; mainland China; Hong Kong; destination image; SERVICE QUALITY; TOURISTS; MODEL; CHINA;

D O I：

10.1002/jtr.803

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the perceived destination image of Hong Kong among visitors from mainland China, as revealed on the travel blog of Ctrip.com. Textual analysis and the overall evaluation scores of 2247 blog entries indicate that this image is positive in all aspects among these visitors. They are particularly impressed by the shopping experience, as both product quality and prices are considered competitive in Hong Kong. These visitors also evaluate overall food quality highly, although the high price of food and accommodation leads to the perception that Hong Kong is an expensive tourist destination. Managerial implications are discussed. Copyright (C) 2010 John Wiley & Sons, Ltd.

引用

页码：124 / 140

页数：17