The location and allocation of products and product families on retail shelves

被引：26

作者：

Russell, Robert A. ^{[1
]}

Urban, Timothy L. ^{[1
]}

机构：

[1] Univ Tulsa, Tulsa, OK 74104 USA

来源：

ANNALS OF OPERATIONS RESEARCH | 2010年 / 179卷 / 01期

关键词：

Retailing; Shelf-space allocation; Optimization; SPACE ALLOCATION; MODEL; ASSORTMENT; OPTIMIZATION;

D O I：

10.1007/s10479-008-0450-y

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

In this paper, we model a shelf-management problem in which individual products are categorized as part of a product family. It is well known that a product's shelf location has a significant impact on sales for many retail items. We develop a continuous as well as a discrete model with postprocessing to optimize product placement with consideration given to maintaining the grouping of product families. Computational results are reported on test problems as well as real-world beverage placement problems.

引用

收藏

页码：131 / 147

页数：17

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