CURRENT TRENDS AND CURRENT PROBLEMS OF MARKETING COMMUNICATIONS MANAGER TRAINING

The article reflects the peculiarities of marketing communications manager training in the realities of modern socio-cultural space. The relevance of the work lies in the change of priorities of the training cluster for economic disciplines under new conditions of market components functioning. The COVID-19 pandemic has become a kind of stimulus for the development and implementation of new models of marketing communications. As a consequence, programs and courses for professionals in this specialty also need transformation. Obtaining the specialty of marketing communications manager implies a basic economic education and continuous improvement of one's qualification in accordance with practical activities. The aim of the article is to develop an actual format for the organization of training and professional development for economic specialists. Using the method of comparative analysis and synergetic methodology provides a versatile study of the problem of marketing communications managers' training. The need for new formats of trade activity gives rise to the demand for specialists with new professional abilities, capable of demonstrating effectiveness in their work. Consequently, the educational economic cluster activates all its methodological arsenal for the development of new training courses not just a worker, but a leader in the managerial link.