Guest Editorial: Responsible Research in Marketing

被引：30

作者：

Haenlein, Michael ^{[1
,2
]}

Bitner, Mary Jo ^{[3
]}

Kohli, Ajay K. ^{[4
]}

Lemon, Katherine N. ^{[5
]}

Reibstein, David J. ^{[6
]}

机构：

[1] ESCP Business Sch, Paris, France

[2] Univ Liverpool, Management Sch, Liverpool, Merseyside, England

[3] Arizona State Univ, WP Carey Sch Business, Tempe, AZ USA

[4] Georgia Tech, Scheller Coll Business, Atlanta, GA USA

[5] Boston Coll, Carroll Sch Management, Chestnut Hill, MA 02167 USA

[6] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA

来源：

关键词：

D O I：

10.1007/s11747-021-00812-z

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：8 / 12

页数：5

共 5 条

[1]

Bolton, 2020, AMS REV, V10, P172, DOI [10.1007/s13162-020-00181-w, DOI 10.1007/S13162-020-00181-W]

Kohli, Ajay K. ;

Haenlein, Michael .

[3] Sophistication in Research in Marketing [J].

Lehmann, Donald R. ;

McAlister, Leigh ;

Staelin, Richard .

[4]

RRBM Co-founders, 2017, POSITION PAPER

van Heerde, Harald J. ;

Moorman, Christine ;

Moreau, C. Page ;

Palmatier, Robert W. .