Narcissistic rhetoric and crowdfunding performance: A social role theory perspective

被引：191

作者：

Anglin, Aaron H. ^{[1
]}

Wolfe, Marcus T. ^{[2
]}

Short, Jeremy C. ^{[3
]}

McKenny, Aaron F. ^{[4
]}

Pidduck, Robert J. ^{[2
]}

机构：

[1] Texas Christian Univ, Neeley Sch Business, Dept Management Entrepreneurship & Leadership, 2900 Lubbock Ave, Ft Worth, TX 76109 USA

[2] Univ Oklahoma, Price Coll Business, Div Entrepreneurship & Econ Dev, 307 W Brooks Rm 206, Norman, OK 73019 USA

[3] Univ Oklahoma, Price Coll Business, Div Management & Int Business, 307 W Brooks Rm 206, Norman, OK 73019 USA

[4] Univ Cent Florida, Coll Business Adm, Dept Management, 12744 Pegasus Dr, Orlando, FL 32816 USA

来源：

JOURNAL OF BUSINESS VENTURING | 2018年 / 33卷 / 06期

关键词：

Narcissism; Crowdfunding; Social role theory; Content analysis; EXPLORATORY FACTOR-ANALYSIS; AIDED TEXT ANALYSIS; GENDER STEREOTYPES; PERSONALITY-DISORDER; LEADERSHIP; PERCEPTIONS; GAY; ATTITUDES; RACE; ENTREPRENEURS;

D O I：

10.1016/j.jbusvent.2018.04.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Drawing from clinical and organizational narcissism research, we develop a novel measure of narcissistic rhetoric, investigating its prevalence in a sample of 1863 crowdfunding campaigns. An experiment using 1800 observations further validates our measure and confirms our hypothesized inverted-U relationship between narcissistic rhetoric and crowdfunding performance. Leveraging social role theory, we explore sex, sexual orientation, and race as potential moderators of this relationship. Moderation tests reveal LGBTQ entrepreneurs generally yield greater performance when using narcissistic rhetoric than heterosexuals while racial minorities under-perform Caucasians using narcissistic rhetoric. Our findings suggest successful crowdfunding campaigns must balance narcissistic rhetoric with entrepreneurs' perceived social roles.

引用

页码：780 / 812

页数：33

共 139 条

[91] A Downside to the Entrepreneurial Personality? [J].