Image assessment for a destination with limited comparative advantages

被引：99
作者：
Hsu, CHC [1 ]
Wolfe, K
Kang, SK
机构：
[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, Hong Kong, Peoples R China
[2] N Dakota State Univ, Dept Apparel Design Facil & Hospitality Managemen, Fargo, ND 58105 USA
[3] Colorado State Univ, Dept Food Sci & Human Nutr, Restaurant & Resort Management Program, Ft Collins, CO 80523 USA
来源：
TOURISM MANAGEMENT | 2004年 / 25卷 / 01期
关键词：
destination image; competitive advantage; comparative advantage; Kansas;
D O I：
10.1016/S0261-5177(03)00062-1
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
The purposes of this study were to identify the tourist image of a US state with limited comparative advantages and to suggest using the knowledge of the existing image to develop its competitive advantages. Telephone interviews were conducted with 417 individuals in 12 US states. Both the structured and unstructured queries showed that the state had a fuzzy image among respondents. Visitors and non-visitors held different images. Residents of nearby and far away states also had different perceptions. Practical applications of the findings in developing competitive advantages were suggested. (C) 2003 Elsevier Science Ltd. All rights reserved.
引用
收藏
页码：121 / 126
页数：6
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