Adapting and Validating Scale of Customer Engagement in Online Travel Communities

被引：0
作者：
Mkumbo, Peter J. [1 ]
Ukpabi, Dandison C. [2 ]
Karjaluoto, Heikki [2 ]
机构：
[1] Clemson Univ, Dept Pk Recreat & Tourism Management, Clemson, SC 29631 USA
[2] Univ Jyvaskyla, Mkt Dept, Jyvaskyla, Finland
来源：
EUROPEAN JOURNAL OF TOURISM RESEARCH | 2020年 / 25卷
关键词：
Customer engagement; Online Travel Communities; Psychometric scale development and validation; CONSUMER BRAND ENGAGEMENT; ITEM RESPONSE THEORY; SOCIAL MEDIA; MEASUREMENT INVARIANCE; METHOD BIAS; LOYALTY; GUIDELINES; VARIABLES; MODEL;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Increasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 45o members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zealand, Singapore, South Africa, the United Kingdom and the United States of America. The process of adapting and validating the scale involved exploratory factor analysis, testing for differential item functioning, examination of item response theory, confirmatory factor analysis, testing for invariance and criterion validity. The results found that three dimensions (affection, absorption, and interaction) suitably and adequately measure customer engagement in Online Travel Communities.
引用
收藏
页数：33
相关论文
共 50 条
[31]   The relationships among mobile travel application attributes, customer engagement, and brand equity [J].
Tian, Zemin ;
Lu, Mengyuan ;
Cheng, Qian .
SOCIAL BEHAVIOR AND PERSONALITY, 2021, 49 (07)
[32]   Exploring the Nexus of Assistance-Seeking Engagement in Travel Communities: Role of Destination Knowledge and Advocacy [J].
Sharma, Purvendu ;
Balakumar, Suganya ;
Silveira, Andy ;
Firoz, Mantasha .
INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM ADMINISTRATION, 2024,
[33]   Analyzing Customer Engagement Online Using Gamification [J].
Banerjee, Tanay ;
Bhattacharya, Sonali .
CARDIOMETRY, 2022, (24) :662-672
[34]   Customer engagement in firm-initiated and consumer-initiated online brand communities: an exploratory study [J].
Raichur, Vishwas G. G. ;
Sharma, Dinesh ;
Kalro, Arti D. D. .
INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT, 2025, 23 (01) :169-207
[35]   Knowledge Graph Construction for Social Customer Advocacy in Online Customer Engagement [J].
Abu-Salih, Bilal ;
Alotaibi, Salihah .
TECHNOLOGIES, 2023, 11 (05)
[36]   Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement [J].
Marbach, Julia ;
Lages, Cristiana Raquel ;
Nunan, Daniel .
JOURNAL OF MARKETING MANAGEMENT, 2016, 32 (5-6) :502-525
[37]   Drivers and outcomes of online customer engagement - evidence from Balkan countries [J].
Jashari-Mani, Fitore ;
Zeqiri, Jusuf .
JOURNAL OF ENTERPRISING COMMUNITIES-PEOPLE AND PLACES IN THE GLOBAL ECONOMY, 2024, 18 (06) :1281-1295
[38]   Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges [J].
Islam, Jamid Ul ;
Rahman, Zillur ;
Connolly, Regina .
JOURNAL OF INTERNET COMMERCE, 2021, 20 (04) :403-408
[39]   Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement [J].
Eigenraam, Anniek W. ;
Eelen, Jiska ;
Verlegh, Peeter W. J. .
JOURNAL OF INTERACTIVE MARKETING, 2021, 54 :53-68
[40]   The effects of online brand communities in enhancing sport team brand equity: role of brand attachment and consumer brand engagement [J].
Ghorbanzadeh, Davood ;
Rahehagh, Atena ;
Sharbatiyan, Mohsen .
SPORT BUSINESS AND MANAGEMENT-AN INTERNATIONAL JOURNAL, 2024, 14 (5/6) :604-626
12345