Adapting and Validating Scale of Customer Engagement in Online Travel Communities

被引：0

作者：

Mkumbo, Peter J. ^{[1
]}

Ukpabi, Dandison C. ^{[2
]}

Karjaluoto, Heikki ^{[2
]}

机构：

[1] Clemson Univ, Dept Pk Recreat & Tourism Management, Clemson, SC 29631 USA

[2] Univ Jyvaskyla, Mkt Dept, Jyvaskyla, Finland

来源：

EUROPEAN JOURNAL OF TOURISM RESEARCH | 2020年 / 25卷

关键词：

Customer engagement; Online Travel Communities; Psychometric scale development and validation; CONSUMER BRAND ENGAGEMENT; ITEM RESPONSE THEORY; SOCIAL MEDIA; MEASUREMENT INVARIANCE; METHOD BIAS; LOYALTY; GUIDELINES; VARIABLES; MODEL;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Increasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 45o members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zealand, Singapore, South Africa, the United Kingdom and the United States of America. The process of adapting and validating the scale involved exploratory factor analysis, testing for differential item functioning, examination of item response theory, confirmatory factor analysis, testing for invariance and criterion validity. The results found that three dimensions (affection, absorption, and interaction) suitably and adequately measure customer engagement in Online Travel Communities.

引用

页数：33

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