An Economic Analysis of the Customer Delivered Value in Network Marketing

Marketing emphasized to achieve the maximization of corporate interests by meeting customer needs, and the best way to meet the customer needs that is providing high customer delivered value. This paper analyzed the customer delivered value in network marketing from the point of economics. Based on the different types of customers with different preferences between price and time cost, this paper gave different total cost curves. And based on the different types of customers with different preferences between the product value and the service value, it gave different total value curves. On this basis, it proposed concrete means to improve customer delivered value.