The paper highlights the importance of business incubators for supporting entrepreneurship initiatives on their road towards performance and success in business as business angels and business champions. We live in quite interesting times where unexpected changes seem to become the "single constant" of the universe. Thus entrepreneurs and mostly young people belonging to generation Millennials and generation Z have to discover and rediscover new performant models to support business performances. Business excellence becomes a "need" within our turbulent, dynamic and challenging times. Promoting a culture of excellence based on the management of diversity and stimulating the creative and innovative potential of all the people within an organization become crucial factors for success mostly for knowledge and innovative-based organizations while also promoting a broad vision of innovation such as "open" innovation. Mostly generation Z, also called digital generation, prefers to actively interact based on online collaborative platforms. Our paper supports the idea of collaboration in education, research and mostly within the modern business framework. The paper is authored by an international team, the first two co-authors working and interacting within the Master of Business Programme of FABIZ-ASE under the auspices of the course "Innovative Management". This co-operation was further developed during the time spend by the first author of the paper as a visiting professor at the Sapienza University of Rome, Faculty of Economics in November-December 2019. The second co-author is a member of the Doctoral School of Management, Banking and Commodity Sciences and of the Management Department of the same Faculty. The third co-author is a PhD candidate at Bucharest University of Economic Studies, Economics 1 Doctoral School.