The application of data mining in electric commerce

被引：0
|
作者：
Li, YH [1 ]
Zhao, P [1 ]
机构：
[1] Dalian Maritime Univ, Sch Comp, Dalian 116026, Peoples R China
来源：
PROCEEDINGS OF 2003 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2003年
关键词：
E-commerce; data mining; potential customers developing;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
By using data mining techniques in E-commerce, the company can acquire the needed market information and potential customers developing can be also realized. The thesis elaborates the application advantage and the course of realization of this techique in E-commerce potential customers developing. After getting plenty of useful information by applying data mining techniques, the evidence for comprehensive management decision and market planning can be offered for the enterprise.
引用
收藏
页码：2715 / 2718
页数：4
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