An Evaluation of Artificial Intelligence Components in E-Commerce Fashion Platforms

Technological innovation and democratization of artificial intelligence (AI) have been leveraging the potential success in every field we know today, while more is yet to come. This paper presents an analysis of AI achievements within the fashion industry, particularly in e-commerce fashion brand platforms, and how it is impacting the consumer personal sphere, particularly the decision-making process of young (Gen-Z) consumers. The field of AI has been evolving in such a way that allows companies to not only improve their supply and customer demand, but also provide a shopping experience that goes beyond the mechanical "select and buy": AI-driven touchpoints influence and enrich each stage of the decision-making process, whether more positively or negatively. Ultimately, this paper intends to provide the reader with a better knowledge of AI and fashion e-commerce joining applications, and to delineate their impact on the online customer journey.