Classification System of the Negative Credit Evaluation for B2C Sites-A Case Study of TAOBAO Mall

被引：0

作者：

Peng, Hong ^{[1
]}

Ma, Yanbing ^{[1
]}

Hu, Canhua ^{[1
]}

机构：

[1] Zhongnan Univ Econ & Law, Coll Business Management, Wuhan 430072, Peoples R China

来源：

TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II | 2011年

关键词：

B2C; credit; credit evaluation; negative evaluation;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Credit is the basis of online transactions. Credit evaluation system is an effective tool to quantify the credit of the online traders. The negative evaluations can reflect various defects existing in online market. Based on conclusions of previous studies, for this study, we made a content analysis to compile up a classification system of the negative credit evaluation for B2C e-commerce sits.

引用

页码：248 / 253

页数：6