Consumer Heterogeneity, Network Structure and Innovation Diffusion over the Product Life Cycle

被引：0
|
作者：
Zhao Liangjie [1 ]
Chen Zhong [2 ]
机构：
[1] Southwest Univ Nationalities, Coll Management, Chengdu 610041, Sichuan, Peoples R China
[2] Shanghai Jiao Tong Univ, Antai Coll Econ & Management, Shanghai 200052, Peoples R China
来源：
PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING | 2010年
基金：
中国国家自然科学基金;
关键词：
innovation diffusion; social network; product life cycle; local network effects; micro diffusion model; TELECOMMUNICATION SERVICES;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
By considering the local network effects of innovation, this paper uses an agent-based model to study the joint effects of consumer heterogeneity and network structure on innovation diffusion over the product life cycle (PLC). The simulation results show that the characteristics of Triadic Closure in adopters' decision pattern don't influence the diffusion speed at early stage. The high heterogeneity of customers' preference causes an early take-off of innovation diffusion. Meanwhile, the influence of those two factors above on the diffusion speed of innovation at middle and late stage exhibit different patterns due to the different structures of social network.
引用
收藏
页码：146 / +
页数：2
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