Management Information Systems for Advertisement based on Online-to-Offline Strategy

被引：0
|
作者：
Xu, Yang [1 ]
Teng, Fei [1 ]
Liu, Qianhui [1 ]
机构：
[1] Peking Univ, Dept Informat Management, Beijing, Peoples R China
来源：
2017 16TH IEEE/ACIS INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION SCIENCE (ICIS 2017) | 2017年
关键词：
Management Information Systems; Online-to-Offline; Advertisement; Customization; Fragmentation Integration; COMMERCE;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In the age of the Internet, how to integrate virtual online behavior and real-world offline activity is a key issue in enterprise operations management, and Online-to-Offline (O2O) strategy is a hotly debated method to solve relevant problems. Taking advertisement industry for a case study, issues concerning management information systems (MIS) based on Online-to-Offline strategy are studied and analyzed, which can meet clients' personalized requirements in multidimensional degrees such as time, location, media, manner, and cost. O2O MIS can optimize advertising resources configuration, and by integration and synchronization of digital network resource fragments, the proposed O2O MIS has promising potential in the coming future.
引用
收藏
页码：197 / 202
页数：6
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