A Case Study on the Clothing Cross-border E-commerce Model of "NetEase Xiupin"

被引：0

作者：

Zhuo, Jun ^{[1
]}

Long, Yaqi ^{[1
]}

Zhou, Hanxuan ^{[1
]}

Zhang, Yanru ^{[1
]}

机构：

[1] Zhejiang Univ, Sch Management, Hangzhou, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE 2017 2ND INTERNATIONAL SEMINAR ON EDUCATION INNOVATION AND ECONOMIC MANAGEMENT (SEIEM 2017) | 2017年 / 156卷

关键词：

cross-border e-commerce; clothing; business model; value proposition;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In recent years, the cross-border e-commerce has been developing rapidly while the cross-border clothing industry remains the blue ocean. The "NetEase Xiupin" which focused on the field of clothing drew the public's attention at the early stage, but ended up in a failure a year later. This paper intends to study the cross-border e-commerce model which is suitable for the overseas apparel industry through the specific case study of the clothing cross-border e-commerce of "NetEase Xiupin". The value proposition of "NetEase Xiupin" is to provide customers with a selection of high-quality and unique apparel goods while providing overseas merchants with the nanny, one-stop full-link service. But there are some challenge problems such as high operating costs, and its business model requires improving.

引用

页码：132 / 135

页数：4