REGIONAL CREATIVITY FACTORS. TOWARDS NEW DIMENSIONS OF REGIONAL DEVELOPMENT

Problems related to creativity gain importance among people and institutions indirectly or directly involved in the processes of regional development dynamics. Among those interested in the discussed problems the following can be listed: local authorities, entrepreneurs, scientists, non- governmental organizations, artists or culture animators. The presented study analyses problems referring to the selected factors influencing regional creativity. It should be emphasized that regional creativity, in this case, is understood as human activity, creative behaviours, or innovative ideas of regional space users. The subject literature analysis and review were the research methods applied by the author. The introduction outlines theoretical aspects of creativity and regional development. The major part of the study takes the form of a summary and characteristics of regional creativity factors, among which the following can be listed: creative class development, regional identity level, the development of creative sectors, effective place marketing, culture- based creativity, human talents, tolerance level, innovation, the level of entrepreneurship, public administration quality or the implementation of regional development strategy. Moreover, creativity is pointed to as one of the leading paths responsible for an innovative approach to regional development.