Evaluation of Strategic Management in Business with AHP Case Study: PARS House Appliance

A new business is simply a collection of ideas. It rests on a set of beliefs that the new organization can offer some products or services to some customers, in some geographic scopes, using some type of technology, at a profitable price. As a business grows, owners or managers find it necessary to revise the founding set of beliefs, but those original ideas usually are reflected in the revised statements of vision and mission. In this paper, we present the strategies in which organizations could use to develop resource management and analyzing business situations. Consequently, the best strategy have been chosen with Analytical Hierarchy process (AHP). In PARS household appliance Cost leadership was chosen by AHP process and they decided to focus on this strategy to improve their situation in market. (C) 2016 The Authors. Published by Elsevier B.V.