Marketing Analysis of Hostelling International

Hostelling International in China has enjoyed a rapid development since 1998. In the new circumstance, whether Hostelling International is able to hold a large number of tourists have become the key to developing smoothly. Based on the present market environment, this paper has a deep analysis of the strengths, weaknesses, opportunities and challenges of the development of Hostelling International. From the perspective of marketing strategies, this paper proposes brand marketing, cultural marketing and innovative green marketing, which coincide with the traits of the development of Hostelling International, in order to provide specific measures and advice for the long-term development of Hostelling International.