Truth® ads, receptivity, and motivation to use or quit tobacco among college students

被引：1

作者：

Ickes, Melinda J. ^{[1
,2
]}

Butler, Karen ^{[3
]}

Wiggins, Amanda T. ^{[3
]}

Kercsmar, Sarah ^{[4
]}

Rayens, Mary Kay ^{[3
]}

Hahn, Ellen J. ^{[3
]}

机构：

[1] Univ Kentucky, Coll Educ, Lexington, KY 40506 USA

[2] Univ Kentucky, BREATHE, Lexington, KY 40506 USA

[3] Univ Kentucky, Coll Nursing, BREATHE, Lexington, KY USA

[4] Univ Kentucky, Hlth Sci, Lexington, KY USA

来源：

JOURNAL OF AMERICAN COLLEGE HEALTH | 2020年 / 68卷 / 04期

关键词：

College students; emerging adult; media messaging; tobacco prevention; young adult; ANTISMOKING ADVERTISEMENTS; SOCIAL INFLUENCES; MEDIA CAMPAIGNS; SMOKING; HEALTH; ATTITUDES; YOUTHS;

D O I：

10.1080/07448481.2018.1549559

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Objective: Examine receptivity and motivation to use/quit tobacco among college students after viewing Truth ads. Participants: Random sample of 10,000 college students invited to complete online survey February 2016 (8.5% response rate). Methods: Quasi-experimental. Participants (N = 854) watched four ads and answered survey items for each ad. Results: Students rated ad receptivity and decreased motivation to use tobacco higher for the Catmageddon ad than the others. Regardless of ad, men and current cigarette smokers reported lower receptivity. Younger age was associated with lower motivation to use tobacco for all ads. Tobacco users reported greater motivation to quit with the Catmageddon ad. Conclusions: College students were receptive to the Truth ads, and many indicated lower motivation to use tobacco. Men, older college students, and current cigarette smokers were less receptive to the ads, reinforcing the need to develop tailored campaigns to reach these subgroups.

引用

页码：366 / 373

页数：8

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