Development of a Methodology to Design Product Portfolios in Accordance to Corporate Goals Using an Evolutionary Algorithm

被引：0
|
作者：
Riesener, M. [1 ]
Doelle, C. [1 ]
Schmitt, L. [1 ]
Jank, M. -H. [1 ]
机构：
[1] Rhein Westfal TH Aachen, Lab Machine Tools & Prod Engn WZL, Aachen, Germany
来源：
2018 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEE IEEM) | 2018年
关键词：
product portfolio; portfolio management; performance measurement; corporate goals; evolutionary algorithm;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Due to diminishing product life cycles and a need to satisfy heterogeneous customer requirements, companies across all industries introduce a multitude of product variants into their portfolio. These portfolio expansions often happen unsystematically while hindering the alignment with corporate goals. However, to grow sustainably and remain competitive, it is essential for a company's product portfolio to coincide stringently with corporate goals. While current research focusses on portfolio design based on financial indicators, none of the methodologies is successful in measuring portfolio alignment along with corporate goals and deriving recommendations for actions for product managers based on key figures. This paper promotes a methodology to overcome these limitations. The method is then validated using an evolutionary algorithm.
引用
收藏
页码：1466 / 1470
页数：5
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