Testing a model of sense of virtual community

被引:108
作者
Blanchard, Anita L. [1 ]
机构
[1] Univ N Carolina, Dept Psychol, Charlotte, NC 28223 USA
关键词
virtual communities; sense of virtual community; social exchange; social identity; norms;
D O I
10.1016/j.chb.2007.10.002
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
A distinguishing feature of virtual communities is their sense of community, i.e., their participants' feelings of membership, identity, influence, and attachment with each other. This study tests a model in which members' perceptions of the group's norms mediate the relationships between supporting each other and identifying each other with the members' sense of virtual community. Two studies were conducted providing partial support for the model. The results show that the perception of norms mediate the relationship between SOVC and (a) observing and publicly exchanging support, (b) perceiving that others know one's identity, and (c) using technical features to learn and create identity. Theoretical and practical implications are discussed. (C) 2007 Elsevier Ltd. All rights reserved.
引用
收藏
页码:2107 / 2123
页数:17
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