Online shopping as foraging: The effects of increasing delays on purchasing and patch residence

被引：37
作者：
Hantula, Donald A. [1 ]
Brockman, Diane DiClemente [2 ]
Smith, Carter L. [3 ]
机构：
[1] Temple Univ, Dept Psychol, Philadelphia, PA 19122 USA
[2] Univ Mary Hardin Baylor, Belton, TX 76513 USA
[3] BioVid Corp, Princeton, NJ 08540 USA
来源：
IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION | 2008年 / 51卷 / 02期
关键词：
behavioral ecology; consumer behavior; delay discounting; foraging theory; matching;
D O I：
10.1109/TPC.2008.2000340
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This paper extends the Behavioral Ecology of Consumption, a foraging theory model of human decision-making in an online environment, in a replication and extension of previous online foraging research. Participants shopped for music CDs in a simulated internet mall featuring five virtual music stores with delay to in-stock feedback of 2, 4, 8, 16, and 32 seconds. Preference was measured as the proportion of total purchases and shopping time allocated to each store. Consistent with previous research, a hyperbolic decay function provided the best fit to the data. The results further the consumer foraging model and bolster existing evidence of the generality of hyperbolic discounting and matching in human decision-making.
引用
收藏
页码：147 / 154
页数：8
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