Factors Influencing Citizens' Intention to Use Open Government Data-A Case Study of Pakistan

Open government data (OGD) has gained much attention worldwide; however, there is still an increasing demand for exploring research from the perspective of its adoption and diffusion. Policymakers expect that OGD will be used on a large scale by the public, which will result in a range of benefits, such as: faith and trust in governments, innovation and development, and participatory governance. However, not much is known about which factors influence the citizens' intention to use OGD. Therefore, this research aims at empirically investigating the factors that influence citizens' intention to use OGD in a developing country using information systems theory. Improved knowledge and understanding of the influencing factors can assist policymakers in determining which policy initiatives they can take to increase the intention to widely use OGD. Upon conducting a survey and performing analysis, findings reveal that perceived usefulness, social approval, and enjoyment positively influences intention, whereas voluntariness of use negatively influences OGD use. Further, perceived usefulness is significantly affected by perceived ease of use, and OGD use is significantly affected by OGD use intention. However, surprisingly, the intention to use OGD is not significantly affected by perceived ease of use. The policymakers suggest increasing the intention to use OGD by considering significant factors.