Competitive strategy of service product with quality differentiation in M-commerce

被引：0

作者：

Diao, Xinjun ^{[1
]}

Yang, Deli ^{[1
]}

Hu, Runbo ^{[1
]}

机构：

[1] Dalian Univ Technol, Sch Management, Dalian 116024, Peoples R China

来源：

PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE ON SYSTEM MANAGEMENT | 2008年

关键词：

mobile commerce; mobile operator; quality differentiation; network externality;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper researches the competitive strategies of service products with quality differentiation in mobile commerce. In the complete coverage market and incomplete coverage market, considering of network externality of service product, and using vertical differentiation model, we get the conclusion that high-quality service product obtain more market price, more share and more profits than that of low-quality service product in both markets; In complete coverage market, with network externality coefficient increasing, price of service decrease and the price decline degree of low-quality service is greater than that of high-quality service. According to the results of numerical simulation, quality differentiation degree of service increase with network externality coefficient increasing in both markets; quality and its differentiation degree of two services in complete coverage market is greater than that of in incomplete coverage market.

引用

页码：440 / 446

页数：7

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