[1] Univ Cent Florida, Coll Business, Mkt, Orlando, FL 32816 USA
[2] Univ Edinburgh, Dept Mkt, Edinburgh, Midlothian, Scotland
[3] Univ Maryland, Robert H Smith Sch Business, Mkt Sci, College Pk, MD 20742 USA
[4] Indiana Univ, Kelley Sch Business, Mkt, Bloomington, IN 47405 USA