Commercializing inventions resulting from university research: Analyzing the impact of technology characteristics on subsequent business models

One of the key challenges in commercializing inventions arising from academic research is deciding on an appropriate business model for transferring the invention from the academic world to the commercial world. However, there is little empirical evidence to suggest which model to choose. This study attempts to address this gap by examining how characteristics of technologies affect the selection of business models. We consider four characteristics of technology: patent or other legal protection, specialized complementary assets, commercial uncertainty and technological dynamism. We relate these characteristics to the choice of three basic business models for commercializing inventions. Data for this study were gathered for 42 commercialized inventions. We found evidence that greater patent or other legal protection for the technology was associated with a greater likelihood that the technology was commercialized by transferring limited rights to the technology to existing firms. We also found evidence that greater commercial uncertainty was associated with a greater likelihood that the technology was commercialized by creation of a new firm or transfer of the rights to the technology to an existing firm. We did not find evidence of a relationship between the importance of specialized complementary assets or technological dynamism and the business model used. (C) 2010 Elsevier Ltd. All rights reserved.