Managing the marketing of engineering services: An engineering manager's perception of marketing

被引：0

作者：

Dean, AW ^{[1
]}

Parsons, VS ^{[1
]}

Selby-Lucas, JD ^{[1
]}

机构：

[1] Old Dominion Univ, Norfolk, VA 23529 USA

来源：

ENGINEERING MANAGEMENT IN THE GLOBAL ENVIRONMENTS, PROCEEDINGS | 2002年

关键词：

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Marketing is generally regarded as an organization's focus on selling or promoting its goods and services. Engineering and Technical organizations often fail to understand the unique characteristics of their services that affect not only the project they want to sell, but also the customer-client relationship they are striving to cultivate (Peter and Donnelly, 1997). This paper is intended to discuss the effects of the engineering manager's perception of marketing on project initiation, planning and success.

引用

页码：39 / 42

页数：4

共 13 条

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